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Explore the Bermuda Tourism Authority’s initiatives, industry insights, and resources driving the island’s vibrant tourism sector.

National Tourism Plan Build a clear view of our aspirational future for tourism and its effect on the island as a whole Download Plan Tourism Data Our researchers track global trends to equip Bermuda with the intelligence needed to stay competitive worldwide See Tourism Data Employment Opportunities Our employees are dedicated to achieving tangible results that move Bermuda's tourism industry forward Learn more Breadcrumb Home | Bermuda Tourism Authority Site Bermuda Tourism Authority (BTA) The Bermuda Tourism Authority (BTA) is the island’s official destination marketing organisation, a dynamic, quasi-independent, and entrepreneurial tourism enterprise dedicated to driving Bermuda’s evolution as a world-class tourism destination. Bermuda by the Numbers 670409 visitors in 2025 199193 people arrived by air in 2025 467525 passengers visited Bermuda via cruise ship in 2025 $ 550 M economic impact for 2025 12 M economic impact of yachts for 2025 including 119 Super yachts About the BTA As an Accredited Member of Destinations International, the BTA works with the Bermuda Government, industry stakeholders, and our whole island community to enhance Bermuda’s visitor economy and contribute to the island’s long-term prosperity. Read more about our team, our work, and how to connect with the BTA. Learn More Fields are required Connect With BTA Email Subscribe Turn Visitors into Customers Our Visitor Service Centre screens offer prime visibility to engaged, ready-to-spend audienes.Let's put your business on display.Email us at [email protected] Become a Bermuda Specialist! The Bermuda Specialist Programme is a dedicated online training course created for travel trade professionals. It equips agents with the knowledge and insight needed to confidently sell Bermuda as a distinctive Atlantic island destination ideal for leisure, group and special-interest travel.Whether you are new to selling Bermuda or looking to refresh your expertise, this programme helps you confidently match the island's unique offerings to your clients' needs. Get Certified Today Work With Us Funding Opportunities Programmes Partners Filming in Bermuda Travel Trade View All Resources View All Research & Reports The Business Intelligence team releases data to help public and private sectors make informed policy decisions and stay on top of what’s happening in the Bermuda tourism industry. Explore Research Programmes & Training The BTA offers a variety of programmes and training opportunities for local entrepreneurs and tourism industry professionals to connect, collaborate, and sharpen their skills. Discover Opportunities Maps If you’re in Bermuda, use this form to order maps, brochures, guides, and bus schedules to help you navigate our island with ease. Order Guides Press Releases Stay informed with official updates, news, and insights about Bermuda’s tourism industry. See the latest global and local stories. Stay Informed Award Winning MarketingWe’re proud to share a GOLD win at the International Content Marketing Awards (ICMA) for Best Travel for our Bermuda Welcomes You Canada campaign.This recognition comes at a powerful moment. Following a deliberate pivot to speak directly to evolving Canadian travel preferences, the campaign helped drive 30% growth in Canadian visitation to Bermuda—a clear signal that the strategy, storytelling, and partnerships resonated. Critical to this success was strengthened air access, including BermudAir’s new and expanded connections to Halifax and Montréal, complementing legacy service from Air Canada and making Bermuda more accessible than ever for Canadian travellers.

Bermuda Tourism Authority Site | Go To Bermuda